Behind the Scenes of Building a Purpose-Driven Business
There’s a special kind of energy when you start your own business—the freedom to work on your own terms, the impact you aspire to create. It's an energy that pushes you through the fear, doubts, and exhaustion that no dark chocolate or matcha tea could ever cure.
But as you dive in, you find yourself drowning in admin work, marketing, and tech struggles, feeling like you’re running two businesses. Or that your business is running you.
Despite the time spent, you still don’t have a website that:
✔ Clearly presents your services & the transformation you bring.
✔ Aligns with your values and truly feels like you.
✔ Attracts clients at the level of your expertise.
For those of us building businesses with purpose, this can feel especially frustrating.
Many Website Options… But None Feel Like the Right Fit
A quick search gives you endless solutions, each claiming to be the best. But once you start digging, the reality sets in.
The struggle ? A website isn't just a digital storefront—it requires multiple skill sets:
Strategy: Choosing the right platform, structuring pages, defining clear goals.
Copywriting: Crafting a compelling message that speaks to your audience.
Design & Branding: Aligning visuals with your identity and values.
Tech & Development: Coding, testing, speed optimization for a seamless experience.
Legal & SEO: Domain setup, GDPR compliance, analytics, email automation.
Let’s take a look at your options.
The Agency’s Promise: High-Quality, High Cost
You might reach out to a well-known (or a locally-trusted) design agency—impressed by their portfolio and polished process. The initial meeting is exciting… until you see the price tag. Agency packages often come with:
High upfront costs (sometimes tens of thousands).
Monthly maintenance fees that feel like an extra burden.
Contracts with hidden costs—and potential copyright issues in the fine print (which cost my dad a lot a few years ago).
For entrepreneurs on a budget, this option is often out of reach.
The Freelancer’s Option: Affordable, but Unpredictable
Hiring a freelance web designer might seem like a great alternative—until you encounter:
Long wait times (great freelancers are in high demand).
Unclear project management—delays, unanticipated scope changes, misalignment.
Marketing jargon —leaving you confused about what you actually need.
Without a structured process, your website’s success depends entirely on the freelancer’s ability to deliver.
The Multitalented Niece: The Free (but In the end expensive) Option
We all know someone—a niece or a friend of a friend —who offers to build our website for free. Generous? Yes. Reliable? Not always.
They’re doing it as a side project, so deadlines stretch endlessly.
Asking for edits feels awkward since they’re doing you a favor.
If they control your domain, you’re stuck waiting if anything goes wrong.
What seemed like an easy fix can turn into months of frustration and lost time.
The Never-Ending DIY Struggle
At this point, you might consider just building it yourself. Platforms like WordPress and ready-made templates promise an easy DIY experience.
While a great option for tech-savvy entrepreneurs with time to spare, DIY websites come with steep learning curves:
Mastering SEO, site speed, and security.
Keeping up with platform updates and bug fixes.
Hours spent tweaking, troubleshooting, and second-guessing.
You may find yourself thinking:
"I just wanted a website, not a full-time web designer job."
or even:
“This entrepreneurial thing is just too hard.”
A Simpler, Less Time-Consuming, More Impactful Solution?
After 20 years of building brands, I’ve surrounded myself with a team to support franchises, startups, non profits, as well as entrepreneurs.
I’ve recently done a survey and got a ton of responses from incredible coaches, therapists, and consultants who are transforming lives but struggling with their marketing and website.
Marketing tools should serve your business, not the way around, so I started wondering:
How can we possibly provide gorgeous, high-performing and affordable websites to entrepreneurs doing meaningful work?
The Answer: A Done-With-You Website in One Week
We’ve taken highly-converting websites built for our top clients (with their permission) and are turning them into customizable templates. Our goal? To support as many entrepreneurs as possible to launch a professional, strategic, and SEO-optimized website in just one week.
How it would work (and I'm still figuring this one out):
✅ Pick a professionally designed template optimised for your field.
✅ Pay an accessible setup fee
✅ We help you customize it with your branding & content (either “video guidance” or “done-for-you” option)
✅ Domain, hosting, and maintenance managed for you —simple monthly subscription.
✅ Your website is live in one week!
✅ And the best news? It’s a low-carbon website in line with your sustainable brand, to make sure that you and your online visitors can enjoy a green conscience.
But here’s something I should mention: these aren’t just websites. They’re digital homes, crafted with heart and strategy, designed to help purpose-driven businesses thrive.
💡 Now, I’m curious to hear where you are at in your website development journey.
What experience are you having so far building your website?
Are you looking for an all-inclusive offer or a more à la carte option?
Would you prefer to have hosting included or separate?
Does the low-carbon website option matter to you?
Drop your thoughts in the comments or reach out via our contact form to be among the first ones to know about our new Done-With-You-Website Offer launching soon.
Marine Lavaupot
Founder & Creative Director, Brand Elevate
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