A past client I haven’t been in contact with for some time recently reached out to me and said: “Marine, I’m still using that brochure you crafted for me many years ago when I just started out. Although my program has evolved, it’s still “me”.”  It had been about 6 years since she started her consulting business. 6 years since she launched her online program. 6 years since I dived into her story, what made her unique, what value she was bringing, and supported her in put

Last month, I sent out a market research survey to a group of women entrepreneurs. I wanted to understand what they were struggling with when it came to their websites — whether they already had one or were still trying to get something live — so I could better shape our offerings around their real needs.

Have you noticed how loud everything on our screens has become? I’m not talking about volume — but about visual noise. I’m feeling it more and more in my own body. What once felt like a space of curiosity and connection, like discovering meaningful brands and reading thoughtful content now feels overwhelming. Oftentimes aggressive. Before you get to the actual content of a website, you are being greeted with cookie banners, flashing announcements, popups layered over p

It begins with a screen. A glowing field of pixels, humming quietly. Your hand rests on the mouse, still. So many templates, so many decisions — and none of them feel like you.

As values-led business owners, we spend so much time doing the work that we forget the importance of showing the work. The stories we take for granted, the choices, values, and invisible efforts we weave into our day-to-day do make a difference in our clients’ eyes.

Behind the Scenes of Building a Purpose-Driven Business There’s a special kind of energy when you start your own business—the freedom to...

Interview with Marine Lavaupot, of Brand Elevate as she shares the insights about strategies that have driven the agency’s distinction.